Promotional Activity

Public relations: This involves the use of media relations and other tactics to generate positive press coverage and build a positive reputation for a brand.

Sales promotions: These are short-term incentives, such as discounts or coupons, designed to encourage immediate sales.

Personal selling: This is the direct selling of a product or service by a salesperson, either in person or over the phone.

Direct marketing: This is a form of marketing that involves direct communication with consumers, such as email marketing, direct mail, and telemarketing.

Trade shows: This is a form of marketing that involves showcasing products and services to potential customers and industry professionals at an event.

Sponsorships: This is a form of marketing that involves a company paying to be associated with an event or organization in order to gain visibility and reach its target audience.

Event marketing: This is the use of events such as product launches, parties, or contests to promote a product or service.